Post by Melodi Türkili

Hotels doing wellness well can have 40% higher room rates. Most are still thinking at spa menu level. Says Anna Bjurstam. She has spent +30 years shaping wellness hospitality from the inside — Six Senses, Raison d'Etre (consultancy behind over 200 spas across 70 countries), now with Wahayla. She knows what real wellness actually looks like. In experience design and in business. According to her, hotels first sold escape, then wellness. And the third wave is coming — digital detox hotels with no phones, social wellness memberships, longevity programs that go far beyond any clinic. Interview link below. Full of great insights. Follow Melodi for conversations with the people shaping the future of wellness. #wellness #hospitality #hotels