Post by Melissa DelBuono, MS CHA CHAM

🎤 HEDNA Meet the Board Series is here! As part of HEDNA's Future Leaders of HEDNA (FLOH) program, members are sitting down with HEDNA leaders for quick, three-question conversations that highlight industry insights, emerging trends, and the people helping shape the future of hospitality distribution. For this edition, we caught up with Sascha Seefried, Director of Distribution & Operations at Jumeirah and a highly respected voice in hospitality distribution, known for his thoughtful approach to innovation, technology, and commercial strategy. In this short interview, Sascha Seefried shares: ✨ How HEDNA selects educational sessions that address the industry's most pressing challenges ✨ His take on the ongoing debate between brand loyalty points and credit card rewards ✨ Why Model Context Protocol (MCP) and AI-powered travel planning are among the most exciting developments in hospitality today Take a look and hear Sascha's insights. 👇 #HEDNA #HospitalityTechnology #Distribution #HotelDistribution #TravelTechnology #AI #MCP #RevenueManagement #LoyaltyPrograms #HospitalityLeadership #Jumeirah #MeetTheBoard