Post by Melissa Akinwunmi

My first OMR. And honestly? It was just so, so good! Even though I didn't make it to too many sessions, I left feeling very inspired by the ones I did catch and even more so by the conversations I had. AI is everywhere. And as Philipp Klöckner put it: Most AI growth is still in front of us. Hearing and reading that brings up one question for me: In a world where AI can produce content faster than ever, what will matter most for us as marketers? A few numbers from the Canva session with Daniela Nyarko that stuck with me: - 78% of consumers would rather see ads made by people, even if AI could make them better - 53% are already bothered by social posts that feel AI-generated And yes, I obviously also use AI to help me write my posts ... 🙂😄 So how do we stay authentic during all this AI-hype? What skills should we bet on as marketers in the next few years? I know AI can help with speed, I know AI can help with scale. But I guess one thing that's going to matter even more is to make people feel something real by leaning into our creativity. Thank you for all the real connections at #OMR. Truly enjoyed it, especially with such a brilliant team onsite. ✨ Claire Ospalek, Axel Tepper-Kirsch, Jeremy Auer, Kerim Sibert, Lucas Lefevre, Juls Drews, Matthias Wagner, Marc Oliver Nissen, Reinhard Hupfer, Deborah Berger, Dennis Sondermann, Christoph Schmidt #OMRwithLinkedIn