Post by Mehak Srivastava

I love this marketing perspective from Jose Miranda, CMO BYD because marketing an EV today isn't just about selling a car. It's about helping people believe the switch fits their everyday lives. Today's buyers want to know: Where will I charge? How much will I really save? What does the experience feel like? In Jose's words, "These questions are not obstacles. They are opportunities to build trust". Al-Futtaim's paper on the Future of Mobility in Saudi Arabia discusses consumer habits and shifting behaviours in depth. For anyone who wants to read the full paper, you can find it here: https://lnkd.in/dRnMkkPh BYD BYD KSA Roland Berger Buro Happold EVIQ #AlFuttaim #ElectricVehicles