Post by medisana GmbH

Nearly half of German households already own a blood pressure monitor. So why is this still one of the fastest-growing home health categories in Germany? Because the growth isn't coming from first-time buyers anymore, it's coming from upgrades. A few numbers that stood out: 📈 Home BP monitoring device revenue in Germany: $48.1M (2023) → $110.6M projected by 2030. That's a 12.6% CAGR. 📱 Connected, app-enabled devices already make up 30–40% of new sales in Germany, and that share is expected to pass 50% early in the 2030s. 🏥 But owning a monitor and using it correctly are two different things. A 2025 clinical trial across 23 German GP practices tested whether a smartphone coaching app could improve hypertension outcomes and found that adherence to home monitoring, not just ownership, is what actually moves the needle. That's the real shift happening in this category: from "does the household own a cuff?" to "does the device actually help someone measure consistently and correctly?" At medisana, that's the problem our connected range (BU 572 connect, BW 300/360 connect, VitaDock+) is built around not just capturing a number, but building a habit. Full breakdown with sources 👇 (link in comments) #DigitalHealth #Medisana #Hypertension #HealthTech #bloodpressuremonitor #health