Post by MediaWorks NZ

Name: When we partnered with HBO Max to support the launch in New Zealand, we had one goal: to turn global
Uploaded: 2026-07-02T03:48:09.110Z
Channel: MediaWorks NZ
Description: When we partnered with HBO Max to support the launch in New Zealand, we had one goal: to turn global prestige into local culture and make sure nobody could scroll past it. So we did what any sensible

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When we partnered with HBO Max to support the launch in New Zealand, we had one goal: to turn global prestige into local culture and make sure nobody could scroll past it. So we did what any sensible media partner would do… and handed Harrison from The Edge a $10,000 budget to make HBO Max unmissable. Title: Temporary Head of Marketing. Energy: unhinged (in the best way). Over 9 days, Harrison went full chaos mode - live on-air stunts, surprise activations, and social mischief designed to turn a launch into a cultural moment. High-impact, high-energy, all-killer-no-filler marketing that took HBO into conversation. With MediaWorks’ reach, The Edge’s attitude, and HBO Max content behind it, the launch didn’t just land - it took over. A huge thank you to the incredible team at WPP Media Australia & New Zealand for helping bring this to life. Want your brand to be the main character? Let’s talk 🚀

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