Post by MediaWorks NZ

At MediaWorks, we're passionate about audio. So when Mark Ritson presented his Appreciating Audio: Why Radio & Podcasts Deserve More Attention webinar last night, it reinforced what we've long believed: audio holds a place in the world's most effective marketing strategies. Four things we loved from this global study: 💡 Audio makes every media dollar work harder. Campaigns that include audio consistently deliver stronger results across multiple effectiveness measures. 🎵 Jingles are still working as strong as ever, helping brands to be remembered long after the campaign ends. 🎵 Audio builds trust. Campaigns using audio generated 81% higher trust than those without it. 💡 Audio works hardest when people feel something which leads to brands being remembered and better business results. As New Zealand's leading audio business, we're committed to helping advertisers unlock the full potential of audio. Watch the full video here: https://lnkd.in/esb4tT8Y Which insight resonated most with you?