Post by Mediasmith

What happens when your CPA goes down but profit stays flat? That’s the difference between performance optimization and economic optimization. At Mediasmith, we focus on aligning media investment with business growth. Our framework looks at demand elasticity, marginal ROI, and the balance between brand and performance to drive true economic value. We unpack our strategy in this latest piece for The Drum: How to Build an Economic Optimization Strategy https://lnkd.in/e9QeRgeg #Mediasmith #EconomicOptimization #MarketingROI #MediaStrategy #Growth