Post by Mediasmith

We are proud of our award-winning work that moves the needle! The catchy "Boys No More" campaign for AAA earned Silver in the #Effies Sustained Success - Services category and is also recognized as an #EffieUS finalist. The creative by Deloitte Digital leveraged powerful nostalgia by reuniting beloved boy band members. When you combine strategic channel planning with storytelling, magic happens. We transformed how a brand connects with its audience, driving both cultural conversation and business results. What made this campaign special? The numbers tell the story: 📈 3.3M total views (92% from target US audience) 📈 Exceptional 51% completion rate on a 2.5-minute video 📈 +15% month-over-month search lift for AAA Insurance 📈 271K+ social engagements from talent amplification 📈 20% above-benchmark social video completion rates Our approach: Smart media strategy meets compelling creative execution. Grateful to Effie Worldwide for the recognition and to our team and partners. #MediaPlanning #DigitalMarketing #EffieAwards #SustainedSuccess #DataDrivenResults