Post by Mediasmith

The B2B campaign funnel is seeing lines blur between consumer and business media. It's a good time to audit your current measurement program to ensure your strategy is keeping up with the changes in tactics (resembling more traditional B2C media like social video) and channels (with platforms like Reddit and Meta providing more robust ABM targeting than in the past). Now is a great time to review if you are applying the following: ✅ Marketplace brand awareness and perception analysis ✅ Ad effectiveness studies ✅ Target account reach thresholds Our Director of Activation Alexis Sheehy Coulter, MBA details these and more B2B measurement techniques for The Drum that can serve as a helpful guide to evaluate your measurement strategy as we head towards Q1. https://lnkd.in/evtJ_jhV #b2b #measurement #thedrum #mediastrategy #paidmedia