Post by Mediabrief.com

In an #exclusive piece for Mediabrief.com, Devarsh Saraf, Founder and Chief Executive Officer of Bombay Founders' Club, explores how rising digital ad costs in India are forcing early-stage startups to rethink traditional marketing and turn to more creative, community-led growth strategies. Saraf highlights how founders are increasingly building brands through owned communities, authentic storytelling, and experiential engagement rather than relying on paid media alone. He also shares examples of how startups are leveraging their teams, personal networks, and real-world experiences to drive organic discovery and long-term brand trust. 🔗 Link to the full article in the comments Dhruvi Bhanushali | Farhan Jaorewalla | Nisha Nayak #mediabrief #DevarshSaraf #BombayFoundersClub #exclusives #startups #marketing #media