Post by Mediabrief.com

In an #exclusive interaction with Mediabrief.com, Arunima Yadav, Senior Vice President and Head of Marketing, Hindware Bathware & Tiles, speaks about the brand’s creator-led marketing strategy, the role of humour in a traditionally functional category, and how Hindware is evolving its communication to engage younger consumers while preserving its legacy. Yadav also shares insights into the distinct positioning of Hindware and Queo, the metrics that matter beyond reach and impressions, and the consumer and marketing trends she believes will shape the future of the home and lifestyle category. 🔗 Link to the full article in the comments Manmeet Singh Mehar | Pankaj Mediratta | Nitesh R. | Gaurav Srivastava #mediabrief #ArunimaYadav #HindwareBathwareAndTiles #HindwareLimited #exclusives #marketing #media