Post by MediaMarktSaturn

You know those screens throughout our stores giving information on products or showing the latest deals? They just got a new job - and it's for a good cause. Our 5,000+ screens across Germany are now part of Screen2Save, a real-time alert network for missing children. When a child disappears, their photo and details appear instantly on our displays in the exact area the child was last seen. It's #RetailMedia with a purpose. Germany sees 16,500 missing child cases each year, but we don't have the alert systems other countries rely on. #Screen2Save changes that by using the infrastructure we've built in our stores. It's not complicated tech. It's smart tech. The initiaitve came together through our work with the Initiative Vermisste Kinder, Mediaplus Group and seatback GmbH as well as our great team at MediaMarktSaturn Retail Media & Partner Marketing. We are proud to ba part of it!