Post by Media Marketing

Name: When you're not the official sponsor, you make the whole city your stage! 🏙️ For the Hyrox World C
Uploaded: 2026-07-15T06:00:42.853Z
Channel: Media Marketing
Description: When you're not the official sponsor, you make the whole city your stage! 🏙️ For the Hyrox World Championships in Stockholm, Mutant™ took a bold approach for Nike: no official partnership, no proble

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When you're not the official sponsor, you make the whole city your stage! 🏙️ For the Hyrox World Championships in Stockholm, Mutant™ took a bold approach for Nike: no official partnership, no problem. Instead of competing inside the arena, they turned the entire city into a Nike brand experience. From airport arrivals to bridges transformed into burpee stations, a pop-up barber shop where future world champion Dylan Scott got a Swoosh shaved into his hair hours before stepping onto the podium, and a real-time content ecosystem reaching Hyrox fans around the world. The result? Nike didn't need to be the sponsor to own the conversation. Full story: FR: https://lnkd.in/ezNrRrp6 NL: https://lnkd.in/erCAWKfb Tiernan Silcock Mutant™ Nike Odin Saillé Usman Abdul Toby Castle-Smith Ashleigh Kane Miguel Brader Jacqueline Brouwer Frank Schouwaerts James Cullen Ben Boliau Tjen Colman Gijs Lammers Bob Van den Audenaerde Innie Tran Lukas Das Simon Appels Annelien Orbie Manou Oppalfens Robin Mosch #CampaignOfTheWeek #mediamarketing #Nike #Hyrox #Mutant #creativity

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