Post by Media Marketing

The Little Voice and Agence wallonne pour la Sécurité routière launch "Prenez vos distances avec les angles morts" a powerful awareness campaign tackling one of road safety's most underestimated dangers: truck blind spots. The campaign brought a real truck to Place de la Digue in Charleroi, where passersby were invited to climb into the cab and see for themselves just how much disappears from a driver's field of vision. Artist Oli-B turned those invisible zones into a colourful street art installation only to watch it vanish the moment you take the driver's seat. The message is simple but powerful: what the driver can't see could be someone's life. Full story: FR: https://lnkd.in/e2wtQqDD NL: https://lnkd.in/e_exM6cB #CampaignOfTheWeek #mediamarketing #AWSR #TheLittleVoice #RoadSafety #Belgium Agence wallonne pour la Sécurité routière Elodie Guidet Audrey Louis The Little Voice Pascal Kemajou Caroline Desmecht VO Event Virginie De Munter Tallita Ortiz de la Torre Lacourt Laurie Sven van de Kerchove Pieter-Jan De Bruycker Zoé De Priester Guillaume Zhang Julien Mus

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