Post by Media Development Investment Fund

#Revenue models work best when they are built on what makes your #journalism distinctive. That is the primary takeaway for independent media companies from the Knight Center for Journalism in the Americas' latest article on MDIF client Cambio Colombia. While the article focuses on the role that events played in contributing to Cambio Colombia's revenue and sustainability, what it signifies is the importance of strategy and realizing one's authentic voice while building a revenue model. Explaining the organization's bet on events, Cambio Colombia's director Federico Gómez Lara says, “I believe we managed to position ourselves as a media outlet that seeks to practice journalism, that covers high-impact issues and that can drive the public agenda. So, we developed an events strategy based on that.” Read the full article to know more👇 https://lnkd.in/d6AptUCW #Colombia #LatAm #Media #Journalism #MediaDev