Post by MEDDICC

Name: Before working with MEDDICC, Microlise 's forecast accuracy sat at 25%. Today it's 85%. In the late
Uploaded: 2026-06-17T13:05:20.370Z
Channel: MEDDICC
Description: Before working with MEDDICC, Microlise 's forecast accuracy sat at 25%. Today it's 85%. In the latest episode of Masters of MEDDICC, our CEO Andy Whyte sits down with Mike Blackburn, CRO at Microlis

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Before working with MEDDICC, Microlise 's forecast accuracy sat at 25%. Today it's 85%. In the latest episode of Masters of MEDDICC, our CEO Andy Whyte sits down with Mike Blackburn, CRO at Microlise, to talk about what great actually looks like in a GTM team. Mike shares how he went from dismissing MEDDIC when he first encountered it to becoming one of its biggest advocates, and what it took to embed it across a team in a way that actually stuck. Watch or listen to the full conversation via the link in the comments! #MEDDICC #MEDDPICC #SalesLeadership #B2BSales #ForecastAccuracy #SalesEnablement

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