Post by Management Development Institute, Gurgaon

Management Development Institute, Gurgaon is delighted to share one of the latest publications by Prof. Prageet Aeron & Prof. Anshul Jain on the topic: "Understanding Crowdlending Ecosystems: A Systematic Literature Review and Research Agenda." 🗒️ 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 - Journal of Global Information Management (JGIM) | ABDC – 𝗔 Category ✍ 𝗔𝘂𝘁𝗵𝗼𝗿𝘀 – Prof. Pooja Kumari, Prof. Prageet Aeron & Prof. Anshul Jain 📢 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿 – IGI Global;  Month –April 2026 🔗𝗔𝗿𝘁𝗶𝗰𝗹𝗲:https://lnkd.in/gvR6Z3z8   Abstract: Crowdlending has become increasingly popular because it helps connect people who want to lend money with those who need loans through online platforms. However, research on what encourages or discourages people from using these platforms is scattered. To fill this gap, the authors reviewed 85 important studies on crowdlending. They examined different theories and identified the key factors that influence platform use, how these factors work, and the outcomes of using crowdlending platforms. Based on their findings, they developed a simple framework that explains user behaviour more clearly. The study adds valuable insights to research on peer-to-peer lending, helps marketers improve customer experience, and highlights important areas for future research. Key Highlights from the Research: 🔹A comprehensive framework for crowdlending adoption   By reviewing 85 research papers, the authors identified key antecedents, mediators, and consequences influencing how users adopt and engage with crowdlending platforms. 🔹Multiple theories explain user behavior The review integrates perspectives such as Signalling Theory, Diffusion of Innovations, and Efficient Market Hypothesis to explain trust, risk perception, platform credibility, and user decision-making. 🔹Crowdlending is transforming digital finance The paper highlights the strong global growth of peer-to-peer lending platforms and emphasises their role in enhancing financial inclusion, expanding loan accessibility, and expanding investment opportunities in the digital economy. What do you think will be the biggest factor driving trust and adoption in crowdlending platforms over the next decade—technology, regulation, or user experience?  #MDIGurgaon #Research

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