Post by Mohammad Dayem A.

5 days to create a 60 second AI ad. Learnings + script attached below. Video: Google Veo Video Editing: CapCut Voice Manipulation: ElevenLabs Team: Me, Kevin Ballard-Munn & Shaff Ahsan Final Script: https://lnkd.in/dBmNuqBx Previous Script Draft (with our comments): https://lnkd.in/dcdKkmru First Draft (Initial Idea + Direction): https://lnkd.in/d43bh9PH Day 1: Figuring out the Script Team Size: 2 We started with the idea that we wanted to create a short skit around the frustrations that led to the founding of Voortgang. The company was born when a client we had referred to was defrauded by a dev shop and some freelancers. We realized the only way to deliver high quality results (in tech & marketing) was to build robust processes paired with high potential talent in-house. The charlatan was supposed to offer ridiculous solutions through a drought in ancient Mohenjo-Daro to an economic crisis in Medieval Europe (as an alchemist), to being a witch doctor during a plague. We had then planned to introduce The Charlatan as a LinkedIn influencer promising to 100x your everything by sliding into your DMs We wanted to position ourselves as the anti charlatan. Where we'd either offer you real tech and marketing solutions to impact your business and bottom line or tell you we aren't the right people for the job. Day 2: Prompting + Post Production Team Size: 3 We started coming up against limitations of Gen AI and started understanding how our future projects could be shaped by letting the narration and strong script carry it mostly and focusing either on: - stable shots - short cinematic trailer like videos - One shot ideas (The Vertical 8 second clip: https://lnkd.in/dK4MkQEX) We got a first draft for scene 1 by end of day. Day 3: Scene 2 and polishing scene 1 (Team Size: 3) We had decided to break up our entire ad and create each era and charlatan persona as a stand alone ad. We decided to keep the alchemist and witch doctor as a separate ad and the LinkedIn influencer as a separate one. Our post credit scene got cut where the charlatan is saying how his NFT art is going to appreciate in value more than commercial real estate (on a podcast). Day 4: Rewrite narration script (Team Size: 3) We started working towards the ancient Mohenjo-Daro concept as the first ad and we were left with 2 days at this point. Our teammate who was going to be looking at editing was going to be off for the weekend and had to leave early on Friday. We had to make the time count in between other commitments. If we missed this deadline we'd get stuck in an endless loop of trying to perfect and rewrite it. Day 5: (Team Size: 3) We didn't have much time to fix our transitions using fancy post production and our script was a bit weaker in terms of our messaging, but we had to close this so we could experiment with other things in the upcoming videos in the Charlatan series. Feedback appreciated:)

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