Post by Mauricio Cruz

Name: How do you build the favorite skincare brand for active people in 2026? 🏃 Not through traditional
Uploaded: 2026-05-29T08:53:33.125Z
Channel: Mauricio Cruz
Description: How do you build the favorite skincare brand for active people in 2026? 🏃 Not through traditional advertising. But by showing up where culture, community, and lifestyle truly connect. For #Biotherm

Marketing Director @ L’Oréal Luxe

How do you build the favorite skincare brand for active people in 2026? 🏃 Not through traditional advertising. But by showing up where culture, community, and lifestyle truly connect. For #Biotherm being Title Partner of HYROX Barcelona was more than a sponsorship — it was proof that when a brand becomes part of people’s routines, impact multiplies. The results: 12.35% average Engagement Rate with just 6 creators x7 views and x13 engagement vs targets +2,000 new qualified leads recruited onsite 60% of visitors received a personalized skin diagnosis from our El Corte Inglés beauty experts Most importantly, we created real value for athletes through post-workout skincare experiences and recovery activations designed for their active lifestyle. In a saturated market, relevance isn’t bought — it’s built. And the best brands don’t just sponsor culture. They live it. 💙 Thank you to the amazing team than made it happen! 💪 Carla Serrat Patricia Arranz Díaz Cristina Lacárcel Gutiérrez Antonio Caba Diaz Guillermo Jiménez García Sara Ortega Luis García-Sancho García MARIA BENITO AMURRIO Bixente Barnetche Leticia Martínez Sancho Alba Castro Báñez María José Ordieres Valiñas Valentin ESCUREDO Louise Ugilt Falk Alexandre Dupont Charles Haddad Carole Pasco Justine BUTTOÏA-LEFEBVRE #Biotherm #HYROXBarcelona #BrandExperience #MarketingStrategy #CommunityFirst #SpeedOfCulture #ActiveBeauty

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