Post by McKinsey & Company

European retail's AI opportunity could be worth as much as €320 billion over the next five years. But while consumers are already changing how they discover and evaluate products, many retailers are still working to move AI beyond pilots and into enterprise-wide impact. Developed jointly with EuroCommerce, our new report explores how leaders can scale AI across the business—not just experiment with it. https://mck.co/4eG3JPY