Post by McKinsey & Company

Name: Your brand website may be nearly invisible to AI. When consumers turn to LLMs during the purchase j
Uploaded: 2026-07-20T13:00:06.080Z
Channel: McKinsey & Company
Description: Your brand website may be nearly invisible to AI. When consumers turn to LLMs during the purchase journey, the information shaping their decisions comes overwhelmingly from third-party sources, not t

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Your brand website may be nearly invisible to AI. When consumers turn to LLMs during the purchase journey, the information shaping their decisions comes overwhelmingly from third-party sources, not the pages you own and control. That's a fundamental shift in how brands build visibility and trust. In our latest #McKinseyLive, we break down four trends redefining consumer behavior and what leaders can do about it. https://lnkd.in/ePZ_ctyw

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