Post by McKinsey & Company

Name: AI-enabled content abundance creates a new challenge: attention, trust, and credibility become harde
Uploaded: 2026-06-25T06:25:01.763Z
Channel: McKinsey & Company
Description: AI-enabled content abundance creates a new challenge: attention, trust, and credibility become harder to earn. In conversation with McKinsey Senior Partner Dianne Esber at Cannes Lions, LinkedIn CMO

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AI-enabled content abundance creates a new challenge: attention, trust, and credibility become harder to earn. In conversation with McKinsey Senior Partner Dianne Esber at Cannes Lions, LinkedIn CMO Jessica Jensen reflected on what happens when everyone gains the ability to create at scale: "There's an avalanche of content happening now, and a lot of it is extraordinarily mediocre. What is going to rise above is human voices." As AI lowers the cost of content creation, the value of expertise, judgment, and authentic perspective rises. #McKinseyAtCannes2026 #CannesLions2026

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