Post by McKinsey & Company

The discussions and conversations at Cannes Lions have been nothing short of electrifying. And just like last year, AI remains the defining topic. While 87% of marketers say they're excited about AI, 57% are also anxious about what it means for their roles. The leaders pulling ahead are pairing productivity gains with a clear growth agenda—not treating AI as a cost-cutting exercise alone. One of the biggest takeaways: As AI becomes more powerful, human creativity becomes even more valuable. Explore our latest insights from Cannes: https://mck.co/44vi0ca