Post by McKinsey UK and Ireland

What does the future of fashion look like? According to Zalando co-founder David Schneider: shared growth. Our Senior Partner Anita Balchandani joined David at the World Retail Congress in Berlin for the latest episode of ZEOS's Business Casual series — a conversation that gets to the heart of what resilience really means for fashion businesses today. From creativity in the age of AI to the power of platform ecosystems, Anita and David explore why building everything in-house is no longer the answer — and why the brands and retailers winning in today's market are the ones investing in strong, strategic partnerships.

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