Post by McCormick & Company

Cholula, the #1 Mexican Hot Sauce in the World, is debuting a new campaign and expanded product line that will have fans chanting “Cho-lu-la!” all summer long. Centered around an energetic, rhythmic “Cho-lu-la!” chant, the campaign’s video is designed to ingrain the Cholula name in the minds of consumers. By audibly pairing “Cholula” with the iconic wooden cap – and showcasing bold, flavor-forward visuals of its growing product line – the campaign reinforces that Cholula is not just a sauce, but a brand that stands for authentic Mexican flavor on restaurant tables and in home kitchens. New additions include Cotija Cheese Cremosa, Cochinita Pibil Cooking Sauce, and Al Pastor Seasoning Mix—bringing regional inspiration and layered flavor to everything from tacos to bowls. Plus, a limited-time Original Hot Sauce with a laser-etched wooden soccer ball cap will round out the launch, capturing the joy, community, and flavor that define the brand - just in time for soccer season. Discover more here: https://www.cholula.com/

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