Post by McCain Foods

Today, John Bubb, a McCain GB farming partner, takes Matt Griffin into the field to see regenerative agriculture in action. Together, they explore how McCain and its farmers invest in practices that keep soil healthy today and support great potatoes for the future. From cover crops grazed by livestock, which naturally return nutrients to the soil and reduce the need for fertiliser, to non‑inversion tillage, where soil disturbance is kept to a minimum, the focus is on working with the land. And those potatoes? They’re the ones that will one day become McCain fries 🍟

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