Post by Mays Elansari 👑

Just when I thought... MAD//FEST couldn’t get MADDER… Day 3 topped it off!💥 Ian Houghton Dan Brain👏🏻👏🏻 I didn't see Orlando, Sharry, Rory or Jimmy Carr… BUT I had the best seat in the house hosting the Creativity stage with incredible speakers like Kirsty Gallacher Lara Acosta & Lisa💫 Goodchild just to name a few! The truth is, this year I’ve made it my mission to say YES ✔️Yes to new experiences ✔️Yes to putting myself out there ✔️Yes to opportunities And that’s how I: ✨Hosted the MAD//FEST Creativity stage ✨Moderated the Female Leaders' Club ✨Joined the panel on marketing leadership transformation Gill Huber 👑My Queen of Events crown firmly on & duties taken very seriously😄 As always, here are my top takeaways: 🎨Keeping it real with Global Street Art Lee ↳Hand-painted murals spark emotion ↳OOH isn’t skippable, it’s stop, stare & share ↳“Costly signalling” shows commitment to creativity ↳Great creative outlives campaigns (Mbappé mural still there after 5 years!) 🎨CX isn’t about being ‘Not rubbish’ John ↳83% of customers feel brands take them for granted ↳Customers walk away when ignored ↳Nothing beats real conversations with real customers! ↳Fix pain points, but don’t forget to create delight 🎨My life in a biscuit tin Podcast Kirsty Liz ↳Kirsty’s 5 peepsakes: Bee Gees vinyl record, her grandmother's Lladró, S.A. figurine, photo of her boys, silver British bulldog & a card about letting go & life with no regrets! ↳Loved how she uses her platform for good 🎨Future-proofing your value Paul Lara Ben ↳Your personal brand = shortcut to credibility ↳AI won’t replace marketers but those who embrace it will thrive ↳Sub-niches are where real trust & loyalty are built ↳Build audience before product, distribution is your superpower 🎨Power of possibilities Laiba Lisa Darren ↳Rejection isn’t the end, it’s redirection ↳Find your tribe, people who lift you higher ↳Purpose fuels progress ↳Energy is currency, invest it wisely 🎨Dear future me Lisa Mike Christopher ↳You can’t be what you can’t see, so BE visible ↳Being ‘different’ isn’t a disadvantage, it’s your edge, own it ↳Hidden talent needs bold pathways to thrive ↳Legacy is built on action & belief What I loved most about MadFest, is not just the sessions but the REAL moments connecting with friends, meeting new ones, swapping stories, sharing advice & hearing brilliant ideas! 🥳To top it all off we celebrated 20 yrs of Ingenuity congrats Chris & team Richard Carly Tom Anna David Olivia Kanella Catherine Louise Aleksandra Emma Sam Rebecca Shakeela & Chef Alex Houghton for rallying us all week. AND loved meeting Rory & Julia🙏🏻 Feeling inspired & convinced than ever that saying YES… opens doors!🙌🏻 👀If you’re looking for an passionate, experienced & fearless marketer for your next project, partnership, ambassador or panel… DM me! 💭What’s your ‘YES’ moment this year? 💌Follow Mays for marketing insights, event takeaways & thought-leadership! #SayingYes #MadFest2025