Post by Maxime CHARLIER

Global Head of Strategic Projects at Piaget โ€ข Ultra-trail & running enthusiast โ€ข Co-founder of Trail des Coteaux de Guerville

๐—œ๐—ป ๐— ๐—ฒ๐—ป๐˜๐—ผ๐—ป, ๐˜๐—ต๐—ฒ ๐—ฃ๐—ถ๐—ฎ๐—ด๐—ฒ๐˜ ๐˜€๐—ฝ๐—ถ๐—ฟ๐—ถ๐˜ ๐—ต๐—ฎ๐˜€ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ณ๐—ฒ๐—น๐˜ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฎ๐—น๐—ถ๐˜ƒ๐—ฒ Last week in Menton, Piaget unveiled ๐ถ๐‘œ๐‘™๐‘œ๐‘ข๐‘Ÿ๐‘  ๐‘œ๐‘“ ๐ธ๐‘ฅ๐‘ก๐‘Ÿ๐‘Ž๐‘™๐‘’๐‘”๐‘Ž๐‘›๐‘ง๐‘Ž, the final chapter of its Extraleganza High Jewellery trilogy. Through 65 exceptional creations, the collection celebrates one of the Maisonโ€™s most precious legacies: colour. As Piagetโ€™s Artistic Director, Stephanie Sivriere , beautifully puts it, โ€œcolour is an integral part of Piagetโ€™s history and heritage.โ€ With Colours of Extraleganza, colour becomes material, emotion and expression, creating a vibrant dialogue between extravagance and elegance. Four months after joining Piaget to lead Brand Experience, this week gave me a particularly clear understanding of what makes this Maison so unique. What I will remember most are the moments lived around these creations. The showroom at Villa Maria Serena, the gala dinner at Villa Cypris, the press dinner overlooking the magnificent Basilica of Saint-Michel, all elevated by the culinary creations of Chef Mauro Colagrecoโ€ฆ Moments where conversations, encounters, emotions and wonder came together. It was there that I truly understood one of the most distinctive aspects of Piaget. At Piaget, creations are never an end in themselves. They are the starting point for experiences, connections and enduring emotions. This is the vision that Mr. Yves Piaget embodied throughout the 1970s and 1980s through the Piaget Society, convinced that elegance is not only something to admire, but something to live. More than fifty years later, that legacy feels more alive than ever. The creations are exceptional. The moments they inspire make them unforgettable. Piaget is meant to be seen. But above all, ๐—ถ๐˜ ๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฏ๐—ฒ ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฑ. โœจ Amรฉlie K. Raffaella Vuolo Clรฉmence HUYART Juliette Gerdil Christophe BOURRIE Sandrine Deperrois Jessica de Kerchove Edoardo Cilento Aurรฉlie Forge Marine Dullin Thobias G. #Piaget #ColoursOfExtraleganza #PiagetSociety #HighJewellery #BrandExperience #ArtDeVivre #Piaget Richemont

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