Post by Maxime CHARLIER
Global Head of Strategic Projects at Piaget โข Ultra-trail & running enthusiast โข Co-founder of Trail des Coteaux de Guerville
๐๐ป ๐ ๐ฒ๐ป๐๐ผ๐ป, ๐๐ต๐ฒ ๐ฃ๐ถ๐ฎ๐ด๐ฒ๐ ๐๐ฝ๐ถ๐ฟ๐ถ๐ ๐ต๐ฎ๐ ๐ป๐ฒ๐๐ฒ๐ฟ ๐ณ๐ฒ๐น๐ ๐บ๐ผ๐ฟ๐ฒ ๐ฎ๐น๐ถ๐๐ฒ Last week in Menton, Piaget unveiled ๐ถ๐๐๐๐ข๐๐ ๐๐ ๐ธ๐ฅ๐ก๐๐๐๐๐๐๐๐ง๐, the final chapter of its Extraleganza High Jewellery trilogy. Through 65 exceptional creations, the collection celebrates one of the Maisonโs most precious legacies: colour. As Piagetโs Artistic Director, Stephanie Sivriere , beautifully puts it, โcolour is an integral part of Piagetโs history and heritage.โ With Colours of Extraleganza, colour becomes material, emotion and expression, creating a vibrant dialogue between extravagance and elegance. Four months after joining Piaget to lead Brand Experience, this week gave me a particularly clear understanding of what makes this Maison so unique. What I will remember most are the moments lived around these creations. The showroom at Villa Maria Serena, the gala dinner at Villa Cypris, the press dinner overlooking the magnificent Basilica of Saint-Michel, all elevated by the culinary creations of Chef Mauro Colagrecoโฆ Moments where conversations, encounters, emotions and wonder came together. It was there that I truly understood one of the most distinctive aspects of Piaget. At Piaget, creations are never an end in themselves. They are the starting point for experiences, connections and enduring emotions. This is the vision that Mr. Yves Piaget embodied throughout the 1970s and 1980s through the Piaget Society, convinced that elegance is not only something to admire, but something to live. More than fifty years later, that legacy feels more alive than ever. The creations are exceptional. The moments they inspire make them unforgettable. Piaget is meant to be seen. But above all, ๐ถ๐ ๐ถ๐ ๐บ๐ฒ๐ฎ๐ป๐ ๐๐ผ ๐ฏ๐ฒ ๐น๐ถ๐๐ฒ๐ฑ. โจ Amรฉlie K. Raffaella Vuolo Clรฉmence HUYART Juliette Gerdil Christophe BOURRIE Sandrine Deperrois Jessica de Kerchove Edoardo Cilento Aurรฉlie Forge Marine Dullin Thobias G. #Piaget #ColoursOfExtraleganza #PiagetSociety #HighJewellery #BrandExperience #ArtDeVivre #Piaget Richemont