Post by Max Power Gaming

adidas extended its massive star-studded World Cup ad campaign to Roblox. If you've been watching the World Cup, you've definitely seen adidas' Backyard Legends ads, which feature Messi and Bad Bunny commenting on a 3-player squad that has been undefeated for 30 years. The extended short film version on YouTube stars Timothée Chalamet, Jude Bellingham, Lamine Yamal, and Trinity Rodman, David Beckham, and Zinedine Zidane. Before the World Cup started, adidas brought this ad to life via an integration into popular Roblox game Tower Defense Simulator from Paradoxum Games. Players in the game could complete adidas-branded street soccer court maps against soccer-themed enemies and unlock rewards. This is an example of a brand leveraging Roblox to reach and build buzz and excitement among a global, Gen Z + Gen Alpha audience in advance of the world's biggest sporting event, which they are a major sponsor of. Released in 2019, Tower Defense Simulator has over 4.8 lifetime visits with an average session time over 12 minutes. This is an established game which lots of players enjoy every single day. Did anyone else see this Roblox activation or try it out? How was it to play? We post about Roblox and brands in UGC gaming. - Join 3K+ subscribers to our Max Power Gaming industry newsletter (read by execs at Roblox, Epic Games, EA, Xbox, The Walt Disney Company) by visiting our website - Connect with Stephen Dypiangco, MFA to stay updated. #Roblox #UGCgaming #gaming #videogames #games #attentioneconomy #genz #genalpha #worldcup #fifa #adidas #sports