Post by Max Berger

Last week, we gathered at Soho House & Co, Ludlow House, to celebrate the launch of Highsnobiety’s Guide to Good Sports Marketing and explore the changing role of sports in culture. As sports continue to evolve beyond competition into one of culture's most influential entertainment platforms, the conversation focused on what that shift means for brands, athletes, and marketers looking to connect with audiences in more meaningful ways. Gavon O. Broomfield, Senior Strategist at Highsnobiety, kicked off the morning with a presentation unpacking the three new rules, before opening the discussion to an incredible panel of industry leaders. A huge thank you to Jay Paavonpera, Global Streetwear and Media Relations NA at Jordan Brand, Brendan Carroll, Founder and Creative Director of Sporarts, Will Gisel, Co-founder of Whim Golf, and Vicente Munoz, Creative Director and Founder of Pro Shop NYC, for sharing such thoughtful perspectives on the future of sports marketing and the growing intersection of sport, culture, fashion, and community. If you haven't read it yet, Highsnobiety's Guide to Good Sports Marketing is available now. Download link in the comments.