Post by Matt Wilson

New episode of Mostly Marketing is out. https://shorturl.at/dVGPT This week I'm joined by Phil Mctaggart from Johnson Auto Plaza in Colorado. We got into dealership marketing, CRM nightmares, AI, traditional advertising, digital advertising, and why some stores are still trying to figure out how all of this fits together in 2026. One of my favorite moments: Phil discovered service leads that were still active in the CRM... from 17 years ago. We also talked about why dealers overcomplicate marketing, why customer data is often more valuable than inventory, and why the best marketing plan in the world won't help if your team doesn't buy into it.Good conversation with a guy who's spent time on both the sales and marketing sides of the business. Episode: 17-Year-Old Leads, Broken CRMs & Other Dealer Problems #MostlyMarketing #AutomotiveMarketing #DealershipLife #CarBusiness