Post by Matthias Schenk

𝐔𝐩𝐝𝐚𝐭𝐞 𝐨𝐧 𝐦𝐲 𝐛𝐞𝐡𝐚𝐥𝐟: More than 9 years ago I started at RMS Der Audiovermarkter. with the mission to protect the Audio industry from being overtaken and disrupted by international platform business models. So we started innovating products that enabled the German Audio industry to take stand against international disruption: ▶️ The 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 𝐯𝐞𝐫𝐲 𝐟𝐢𝐫𝐬𝐭 𝐜𝐨𝐨𝐤𝐢𝐞𝐥𝐞𝐬𝐬 𝐀𝐮𝐝𝐢𝐨 𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 back in 2018, applying data modellings to dumb devices way before the Google cookie deprecation troubled the whole industry ▶️ Connecting RMS to European and US audio executives, closing partnerships with all major international audio brands ▶️ Driving innovation with the major European audio industry bodies ▶️ Producing product innovations like voice interaction ads on smartspeakers, enlarging the Audio Advertising opportunities with scalable adserved Podcast Ads, In-Game Audio Ads and building our very own AI Spot Creator with state-of-the-art audio functions ▶️ Launching the 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 𝐟𝐢𝐫𝐬𝐭 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐋𝐢𝐧𝐞𝐚𝐫 𝐑𝐚𝐝𝐢𝐨 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 (with our tech partner aireal.) including an automated net-reach optimization in realtime no other linear media offers With the migration of Programmatic Radio into daily operations, I am ending my mission at RMS at the peak of achievements. Now it´s time for some rest & recreation. In autumn I am raady to get geared up for the next opportunity, so please get in touch if you feel we should talk! A big 𝐓𝐇𝐀𝐍𝐊 𝐘𝐎𝐔 to my team, without them nothing of this would have been possible: Hendrik Schmidt Carsten Böttcher Dustin Lemme Elmar Stein & their staff, to all the great colleagues at RMS and to all the international business contacts helping to build a viable future for the Audio industry. Special thanks to the RMS board for trusting the future of Audio Innovation into my hands for more than 9 years 📻 🎧