Post by Matthias Stephan

Yesterday, I had the opportunity to present PwC Deutschland's report on #greenleadmarkets together with Hydrogen Europe at the premises of Euractiv in Brussels. The study highlights a critical success factor for the #hydrogen transition: creating strong demand for green products. Building robust markets for #cleanhydrogen and its derivatives is essential to accelerate the scale-up of H₂ technologies. Without clear demand signals, investments in production and infrastructure risk stagnation. Our analysis shows that well-designed market frameworks and demand-side policies will be key to unlocking the full potential of hydrogen in Europe. You can find our Green Lead Markets Framework study here: https://lnkd.in/eFqZSyVS Let’s work together to ensure that green hydrogen becomes a cornerstone of a sustainable economy! Many thanks to my colleagues who were involved in preparing the study: Sebastian Föllner, Malin Keck, Dirk Niemeier, Marco Garbers, Pia Mausbach, Juergen Peterseim Peter Mussaeus, Michael Küper, Andree Simon Gerken, Folker Trepte, Florian Schäfer