Post by Matthew Payne

Senior Copywriter

Frankly, we've had enough of cynical flavor fouls. So we did something about it. Introducing Heinz Penalty Packets. It's time to call foul on no flavor. ⚽️ The Kitchen North America Had so much fun bringing this project to life—working on a brand I grew up loving, a sport I still play, and alongside such an amazing team. Todd Kaplan, Tom Evans, Simon Au, Julie Benevides, Karin Carlisle, Kathleen Bokar, Anna G., Snigdha Mathur , Daniel Szczepanek, Andrew Bernardi, Mitch Cappe, Marco Cianfagna, Madison Wanless, Colleen Boychuk, Amun Chaudhary, Raine Calucag, Chantal Legge, Carly Kennedy, Deanne Wint, Sahil Pradeep, Daniel Corrigan, Keenan White, Jamie Mack

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