Post by Matthew Leggett

When Disney+ commissioned RIVALS Season 2, the ambition was clear: expand from eight episodes to twelve following the huge success of the debut season. Based on Jilly Cooper’s Rutshire Chronicles, the 1980s drama has become a global hit for Disney+ and Hulu, breaking viewing records and cementing itself as one of Disney+’s standout original series. Featuring an exceptional cast including David Tennant, Aidan Turner, Katherine Parkinson and Danny Dyer the series continues to generate significant audience engagement and critical acclaim. One standout moment in Season 2 Episode 1 saw journalist Declan O’Hara (Aidan Turner) accidentally locked out of his hotel room… completely naked. Faced with an unexpected audience, he greeted the neighbouring guests with a smile and preserved his modesty using one perfectly positioned Kellogg’s Crunchy Nut cereal box. Viewers of a certain vintage will have immediately recognised the clever nod to Kellogg’s iconic 1980s Crunchy Nut television commercial. From there, the power of well-executed prop placement took over. The scene was picked up and shared by LADbible, The Sun, the Daily Mail’s TikTok channel (26.3 million followers), luxury lifestyle platform Muddy Stilettos, arts/journalism website TheArtsDesk and numerous entertainment creators across social channels, with one Aidan Turner fan Instagram account describing it as: “Quite possibly the best advertisement Kellogg’s has ever had.” A great example of how a single, authentic on-screen moment can extend far beyond the original broadcast through earned media and social conversation. Delighted to have worked alongside the teams at Happy Prince (part of ITV Studios), dentsu and Kellogg Company to make the magic happen. And with Season 3 commissioned before Season 2 has even finished broadcasting, the story continues… #PropPlacement #TV #Drama #Rivals #Alltherightscenarios

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