Post by Matthew Law

As the industry marks World PR Day 2026, Telum Media spoke with Toni Chan (Lalamove), Jonathan Tan (VoxEureka) and Abigail Ng (Temus) about what strategic PR means in a landscape shaped by fragmented media, AI, misinformation and shifting stakeholder trust. Their message for communications professionals is clear: the next era of PR is not just about creating more content. It is about holding a coherent narrative, building credibility, protecting reputation and helping organisations make better decisions. Read the feature on Telum Media: https://hubs.la/Q04pK67v0 #telummedia