Post by matterr

Circular economy is one of the most tangible levers to strengthen strategic autonomy, if we manage to scale it. Execution remains the key challenge. From brand owners to recycling companies, on March 24–26, the Go Circular Summit brought together industry leaders from the entire value chain to address exactly these challenges. The program also featured two contributions from the matterr team on stage.  Our CEO Melanie Hackler took part in the panel discussion “Scaling Circular Fashion - From Vision to Realisation”, together with Isabelle Maurizi (European Branded Clothing Association), Holger John (UPM Biochemicals), Pol Puente (PICVISA), Mandy Geddert (CHARLE Berlin), Anders Schorling Overgård (BESTSELLER), discussing how brands, technology players and ecosystem partners can move from pilots to industrial scale. Our Head of Strategic Market Development, Dr.-Ing. Eva Kamp, contributed with: “From Ambition to Execution: Enabling Circular Polyester Through Technology and Industry-wide Action.” 💡 A few thoughts that stayed with us:  - Circular Economy is an opportunity, but it still competes with linear economy, built on decades of optimisation.  - Regulation is needed to unlock markets, yet fragmentation and slow implementation continue to delay progress.  - Europe is debating, while other regions are executing at speed 🚀 At matterr, we are committed to translating these discussions into concrete industrial reality, and to building the infrastructure needed to scale circularity.