Post by Matteo Lombardi

Taking advantage of external hype - From Ronaldo to Cristiano (the bottle). Last week we were overwhelmed by the news related to Cristiano Ronaldo who dropped Coca-Cola's stock value just by moving the bottles before the interview. Ikea, in a really smart way, exploited the hype that was created around this news with a new simple product: a reusable bottle of water. And guess the name: Cristiano. Brilliant isn't it? In this case, the benefit of this would be news sharing (as I'm doing right now) that leads to Brand Awareness and who knows, even more sales. Have a great Monday! #brand #marketing #branding #ikea