Post by Mattel EMEA

To celebrate the new Mattel toy line from Disney and Pixar's Toy Story 5, Mattel EMEA hosted a special panel event, "The New Era of Play: How Childhood is Evolving" at Young V&A Victoria and Albert Museum. Hosted by bestselling author and parenting broadcaster, Anna Whitehouse, the panel explored new research on how play is changing for children and families and featured Dr. Jacqueline Harding, Child Development and Education Expert, Catherine Ritman Smith, Head of Learning and Engagement, Young V&A, Lara A., Disney & Pixar Brand Commercialisation Director, and Céline RICAUD SOTO, Director of Marketing Activation EMEA, Mattel.   The research highlighted a clear message: while play continues to evolve with new toys and digital play, creativity, imagination, and shared experiences remain at its heart for parents and children. 🩷🧸 A huge thank you to our speakers, attendees, and partners at The Walt Disney Company and Young V&A Victoria and Albert Museum for helping make the event such a success. ✨ Toy Story 5 releases in cinemas this Friday, 19th June. 🎬