Post by Matt Bourn

Name: Seriously impressed by the number of interviews Nick managed to conduct and record during the week o
Uploaded: 2026-07-09T12:58:27.116Z
Channel: Matt Bourn
Description: Seriously impressed by the number of interviews Nick managed to conduct and record during the week of Cannes Lions International Festival of Creativity - all focused on exploring what makes for great

Director of Communications, Advertising Association | Co-Author of ‘Trusted Advertising’ & ‘Sustainable Advertising’ (Kogan Page) | Championing the UK Advertising Industry on the World Stage

Seriously impressed by the number of interviews Nick managed to conduct and record during the week of Cannes Lions International Festival of Creativity - all focused on exploring what makes for great creativity in advertising Was delighted to share my thoughts about how our trade body, the Advertising Association, is focused on what I believe is our industry's most important customer, the public. Great creative work, at its very best, helps to build people's confidence and trust in what they see or hear being advertised, and by doing so, helps all types of organisations to innovate, compete, grow and support jobs. More thoughts from folk on the ground in Cannes at the links below. Stephen Woodford Polly Devaney Maddie Brooks Grace Hughes Dylan Sidhu

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