Post by Mastercard

What do runners and entrepreneurs have in common? More than you think.   At the Citizens and Mastercard New York Mini 10K panel, our very own Ginger Siegel led a conversation that hit home for every small business owner in the room. Marketing that goes the distance isn't about quick wins, it's about pacing, persistence, and the right people in your corner.   Joined by Anne Valentzas (Mastercard), Kristin Ferguson (Citizens), entrepreneur Tammeca Rochester of Harlem Cycle, and pro runner-turned-business owner Steph Bruce, the panel explored what it really takes to build a brand sustainably and why no business crosses the finish line alone.   The message was clear: consistency beats virality, community is infrastructure, and when small businesses have trusted partners alongside them, they can keep moving forward through every high and low.   #SmallBusiness #Entrepreneurship #MastercardMini10K