Post by Mastercard

Name: The biggest challenge in agentic commerce isn’t AI. It's trust. Most people are open to AI-assis
Uploaded: 2026-07-14T13:39:09.981Z
Channel: Mastercard
Description: The biggest challenge in agentic commerce isn’t AI. It's trust. Most people are open to AI-assisted shopping, but far fewer are comfortable letting an agent spend their money autonomously. The

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The biggest challenge in agentic commerce isn’t AI. It's trust. Most people are open to AI-assisted shopping, but far fewer are comfortable letting an agent spend their money autonomously. The trust gap isn’t new. Every major shift in digital commerce has depended on gaining the confidence of consumers and institutions. Agentic commerce will properly scale when we can prove that every action is bound by consent, is visible to the user, and reversible if something goes wrong. It’s about designing confidence into the flow. That means creating new guardrails and frameworks for identity, permissioning and governance - all essential to ensure people remain in control, and decisions made by agents are accountable and understandable. In our latest Signals report, Encoding Trust: The Race for Intent, Consent and Control in the Agentic World, we explore the innovations creating the infrastructure which will make delegated decision-making safe, effective and worthwhile. Read more here: https://lnkd.in/ewVA55hJ #MastercardSignals

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