Post by Mast-Jägermeister SE

What an exciting milestone in our Partnership for Sustainability with TU Braunschweig! 🌿🤝 A few weeks ago, we kicked off our collaboration by presenting Jägermeister’s sustainability ambitions and outlining two concrete challenge areas for the students: - Designing sustainable AI solutions for Jägermeister  - Driving forward the Twin Transition Now, the student teams finally presented their results — and they truly exceeded our expectations. Their concepts were bold, futurefocused and full of creative energy. From innovative AIbased sustainability applications to fresh thinking around digital transformation, every team delivered thoughtful, wellgrounded ideas that show just how much potential this next generation brings to the table. Now, at #Jägermeister, we face the pleasant challenge of choosing which ideas to develop further. With such strong, diverse proposals, deciding on the next steps won’t be easy - but that’s exactly the kind of challenge we appreciate. A big thank you goes out to everyone involved in making this collaboration a success: Johanna Paeplow & Frederik Möller — for enabling this valuable opportunity – Isabelle Bock, Kristin Heckmann-Kipouros, Nikola Finke, Noah Schöngart, Anja Melo and of course, all participating students of Technische Universität Braunschweig, who brought impressive dedication, curiosity, and innovation into this project This partnership has once again shown how powerful it can be when academic insight meets practical brand and sustainability challenges. We are excited to continue shaping the next steps and exploring how these ideas can contribute to a more sustainable future for Jägermeister. Thank you, Technische Universität Braunschweig, for this inspiring collaboration — we look forward to what comes next! 💚 #collaboration #sustainability #NextGenTalent