Post by Mason Wang

I recently had the pleasure of wrapping up my brand design internship at Amazon and am feeling incredibly grateful for the experience. With the XCM team, I saw firsthand how design becomes integral in shaping brand image and communicating product experiences. From concepting for their design conference Conflux with AI, strategizing key visuals for their Bar Event, to working on our personal capstone related to Prime Young Adults—the breadth of projects I worked on gave me a deeper understanding of how visual nuance and creative strategy translate into impactful brand campaigns. I had a fantastic time working with my manager Andy Sir and my mentors Andrew Almeter and Celine Han. My special gratitude to Emily Hao for putting up with me the whole summer and being an amazing co-intern. Huge thanks as well to the rest of the XCM team for making the experience so special. As I approach my final school year, I look forward to carrying what I learned this summer into the next chapter! ✌