Post by Mascha Heidelberg

AI can generate names. It cannot make them distinctive. Great to explore these trends in person together with my colleague Jacqueline Cadmus at all about automation in Hamburg. It becomes very clear how many companies are converging around the same terminology: “AI”, “Robotics”, “Automation”. From a trademark perspective, this creates both opportunities and risks: the more crowded the field, the harder it is to secure protection and build a truly ownable brand. A timely reminder that legal strategy should start as early as the naming process. #EvershedsSutherland #ESIP #trademarks #AI #designs #robotics