Post by Martina Berrocal
Strategic and political communication, cross-cultural training
Another great collaboration with Nadine Thielemann (Institute for Intercultural Communication, WU (Vienna University of Economics and Business). What happens when the energy transition becomes part of corporate strategy? In our new article, we analyze how major European energy companies justify their strategic decisions in CEO letters to investors. Looking at companies in Germany, Poland, and Spain between 2019 and 2023, we show how decarbonization is increasingly framed not only as an environmental imperative, but also as a pathway to profitability, energy security, and geopolitical resilience. Our findings suggest that the energy transition is often discursively co-opted ā absorbed into broader corporate narratives that present continuity and transformation as compatible. The article also demonstrates how argumentation analysis can help uncover the underlying logic through which organizations legitimize strategic choices. š Co-opting the energy transition: How European energy companies justify strategy in CEO letters Published in Energy Research & Social Science (Open Access): https://lnkd.in/ep_TyiHx #EnergyTransition #CorporateCommunication #StrategicCommunication #DiscourseAnalysis #Sustainability #EnergyResearch #FinancialCommunication #ESG #ClimateCommunication #Research
