Post by Martin Waeber

It has been a great pleasure to contribute to the recent Classifieds Report by hy Consulting Group. The study provides a highly professional and insightful perspective on the future of classifieds and marketplace monetization, concluding that monetization is undergoing one of its most significant shifts to date. At SMG Real Estate, where we not only provide an ecosystem of marketplaces but also data expertise for our customers, we are experiencing the very same trend: data is no longer just an input. It is increasingly becoming the primary driver of value and decision-making. And it is now our task, together with my classifieds colleagues from StepStone Group, AVIV Group, idealo internet GmbH, Ringier and especially Alberto Sanz from SMG Swiss Marketplace Group – who have all contributed to this study – to shape this transformation and turn it into tangible value for our customers. You can download the full study through this link: https://bit.ly/4vmprhr