Post by Martin Höfling

Turns out… this one wasn’t an April Fools joke. At Chupa Chups, we’ve always believed that joy often comes from the most unexpected combinations — and this one certainly is one of a kind. Earlier this year, together with Ingka Group | IKEA, we asked a simple (and slightly absurd) question: What if one of their most iconic flavours became a lollipop? From meatballs… to Chupa Chups. It started as a playful idea. The kind that makes you pause for a second. And then think: would I actually try that? Turns out, many people would. So we made it real. The world’s first meatball-flavoured Chupa Chups — coming to IKEA stores in a limited release later this summer. It’s unexpected, a bit provocative, and very much in the spirit of the brand. Sometimes the ideas that feel a little uncomfortable at first are exactly the ones that make people curious enough to engage. Perfect territory for Chupa Chups. Grateful to everyone involved in bringing this to life, you all rock! Liset Otten Eoin O'Melia Aleksandra Brajic Moeller Davide Campi Alice Vailati Esteve Valls Codina Omkar Sawant Debbie de Wagenaar Roberta Hilgert Marcus McKinley Mikael Byhlin Olga Swiatecka Matilda Wiman Abigail Dunbar and many more! #chupachups #ikea #foreverfun #perfettivanmelle

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