Post by MarTech Cube News

John Lewis & Partners Partnership Enhances Retail Media Strategy With Kevel Why this matters: - With 60% of John Lewis orders now happening online, the move strengthens its ability to monetize digital traffic while giving brands access to richer first-party data and more precise audience targeting. -The new ROPO (Research Online, Purchase Offline) measurement capability helps brands track whether online campaigns drive in-store sales, addressing a long-standing retail media attribution challenge. Our take: This highlights a growing opportunity for retailers to build and control their own media ecosystems. As retail media matures, first-party data, closed-loop measurement, and personalization are becoming key differentiators for attracting advertiser budgets. What do you think? Will advanced attribution and first-party data make retailer-owned media networks a stronger alternative to traditional digital advertising platforms? Kaitlin Craig James Avery Read More:- https://lnkd.in/e68ZM6Cv #martech #MarTechCube #Kevel #mediaStrategy #RetailMedia #News #JohnLewisAndPartners